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Ed’s Letter | Conscious luxury

The last two years have thrown a few curveballs our way. And while life appears to be getting back to normal, there has been a definite shift in our outlook, as we have been reassessing our values and priorities. As I was contemplating a fitting theme for this issue, the question of what luxury means in a post-pandemic world kept creeping into my thoughts.

The symbolic value of luxury hasn’t changed. It is something of impeccable craftsmanship, premium quality, and of lasting value. Something of a rarity. But luxury also goes way beyond aesthetics and monetary value. It is a memorable or beautiful experience. It’s about abundance - of happiness, love, and health. And it encompasses the notions of ethics, sustainability and consciousness.

The brands featured in this special edition sum up these virtues. They continue to demonstrate a commitment to the non-negotiable basics of quality, uniqueness, unparalleled service, craftsmanship, and tradition. They proudly celebrate beautiful experiences and intricate works of art. And, in keeping with the premise that enabling economic growth doesn’t have to come at the cost of the planet, they have incorporated sustainable sourcing and practices into their businesses.

LOOK | Page through the magazine and enlarge for easy viewing:

In this 2021/2 edition of Wanted Watches Jewellery, and Luxury, we celebrate the brands that allow us to treat ourselves while keeping the planet in mind and honour their unfailing dedication to heritage, quality, legacy and value. It’s the era of conscious luxury.

A LOOK AT ALL OUR WATCHES, JEWELLERY AND LUXURY 2021/22 COVERS:

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Ingrid  Wood is Business Day Wanted's Special Editions editor.

© Wanted 2022 - If you would like to reproduce this article please email us.
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