“Inspired by the San folk tale that tells the story of the girl who created the stars”, the Graff Tribal high-jewellery collection brings together diamonds — the ultimate emblem of allure and eternity — and the romance of stories passed down through generations. The collection draws on motifs that each carry a meaning: the jewels in New Dawn harness the “glow of the rising sun”, Night Moon is all about the illumination of the gems’ curves, and the sculptured rows of the Graff Gateway are emblematic of new beginnings. The campaign was photographed on the Atlantis dunes in the Western Cape, when travel restrictions eased during the global lockdown. It makes for a powerful story.
• From the October edition of Wanted, 2021.