Working under the theme ‘Inspired by Performance’, Lambert explained that “this spirit is based on the Minerva brand that was born in 1858 and one of the founders of the measurement of time in sport. At that time everything was about racing and how you could measure this…about performance. Two of the main aspects were motorsport and Olympic Games.” Minerva was the official timekeeper for 1936 Winter Olympics.
Seeking out new markets, younger consumers are high on the agenda for many luxury watch brands this year. “They are interested in content with depth. A true expression associated with a feeling and lifestyle. They appreciate pure watchmaking, technical content, but also the lifestyle background,” says Lambert.
Lambert knows exactly how to appeal to his target audience. “Maybe these younger consumers are not so into cars for the daily commute and are using Uber but when it comes to the weekend at the racetrack, it’s all about pure adrenaline. They are the generation who watch The Fast and the Furious.”
If you’re young, fast and furious but do not have a limited edition budget, the good news is that the collection also includes the Montblanc TimeWalker Chronograph UTC, TimeWalker Chronograph Automatic and TimeWalker Automatic Date.
For availability and current pricing contact RGL Africa 0113172600