Moreover, each property is different, with its own requirements, features and inventories. Propr’s property management system keeps track of all of these moving parts so that we are able to deliver a consistent guest experience. It also harnesses technology such as machine learning and AI to ensure that it gets better over time.
Chregan: The more time we spend in this business, the more needs arise and so we code processes for these into our system. Without the ability to customise our tech, we wouldn't be able to innovate and streamline as much as we have.
When considering the future of hospitality in SA and perhaps globally, what role will tech play in making sure that this future is sustainable and beneficial for both guests and owners?
Chregan: The past few years have shown that guests’ expectations are increasing, especially following Covid-19. Hygiene, sustainability, seamless communication, easy purchase of add-ons such as fridge stocking, additional cleans and booking of tailored experiences are becoming more important and tech can help make this a delightful experience for guests. With all this innovation happening in this space it is easy to forget one basic undeniable truth: a happy guest leaves a good review, which leads to more future bookings, which, in turn, leads to happier property owners who trust us with their properties. The guest is the start of that virtuous circle. The best examples of tech in future will bear this in mind.
What advice do you have for someone that owns (or hosts) a short-term rental property in terms of navigating the current climate of the short-term rental market?
Max: As this industry becomes more and more sophisticated it will become increasingly difficult for solo hosts to maintain their booking revenue and meet guests’ expectations. It will require more time and effort. There is a reason we exist, and we would advise hosts to outsource the management of their short-term rental to a reputable management company. The good ones more than repay their commission in increased revenue and saved time.