With a background in economics and a portfolio that includes consulting in 
tele-communications for brands such as Cell C, co-launching restaurant portal  Zomato in SA as associate vice-president of operations and now as co-founder of ReWare, Noluthando Moleketi is all about fulfilling her many dreams.

Noluthando Moleketi
Noluthando Moleketi
Image: Annalize Nel

“I was born in Zimbabwe, where my parents were in exile before my brother and I were sent back to SA in the late 1980s,” she says. That context of moving between spaces and different cultures made her open to experiencing new things, which is how she approaches her passion for food and her career. 
ReWare, a business she co-founded with her business partner, Felix Martin-Aguilar, is a provider of certified, pre-owned Apple iPhones and Samsung Galaxy smartphones.

Giving the consumer the quality of a new smartphone at a fraction of the price, with a year’s warranty, the service is provided at 21 Edgars stores. The business has a few powerful objectives behind it. Extending the useful life of mobile devices means fewer phones are manufactured, which spares the environment and resources. Job creation is also at the core of ReWare’s business model because as the number of devices grows, so does the number of employment opportunities.


A cropped blazer from Pim+Larkin, a cream blouse from Club Monaco, black pants from Witchery, lace-up shoes from Tod’s, neckpiece from Pichulik and frames from Oliver Peoples. “If I look at the style phases I have been through over the years, I am at my most authentic now,” she says.


Role models? My dad Jabu Moleketi and mother, Geraldine Fraser-Moleketi, who have always encouraged a level of integrity and loyalty. They have also encouraged me to be multifaceted when it comes to my career. From being freedom fighters to politicians, they continue to make an impact in their respective roles and show that it is possible to achieve different goals.

Favourite restaurant? Overture at Hidden Valley in Stellenbosch. The flavours they put on a plate speak to my heritage and food context for many different reasons. Favourite fragrance? Chanel Coco Noir. On my playlist? Tumi Molekane’s Return of the King. Top travel spot? New York City. I love it as a melting pot of cultures and for the food. Style tip? Everyone should have an amazing pair of black pants that they can wear in any situation.

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