One of SA's most prolific fashion designers, David Tlale, in partnership with Boschendal Wines, will unveil his newest A/W 20/21 collection Classica Icons, entirely on his owned digital platforms via: Davidtlale.com, Instagram, Twitter and Facebook, on Monday, April 13. Audiences are invited to join his exciting event by logging on at 7.15 pm.
A first for the fashion maestro who, as always, is using his trendsetting approach to fashion to bring a Covid-19-compliant fashion moment. He promises to inspire Africa and global trends in this coming season.
The pre-recorded virtual fashion showcase will serve as a call to action for the local clothing and textile industry, and the fashion community to help amplify and bring awareness to business sustainability in SA, as well as, encourage adherence to the set national lockdown regulations.
WATCH | David Tlale talks us through his Boschendal collaboration:
The collection will feature Tlale’s signature attitude to fashion, while integrating a digital approach rarely seen in the market. The designer's hope is that the showcase will present new ways of exhibiting craftsmanship and creativity, “With the status of the current global pandemic, staying at home has become essential. I am proud of the South Africans who have committed to the lockdown regulations and through this showcase, I hope to provide them with a diversion from the negativity surrounding our situation."
Talking about the inspiration behind the collection, Tlale says: "In creating Classica Icons prior to the global pandemic, we focused on our classic styles for both males and females that have defined the House of David Tlale’s aesthetic and epitomises luxury and boldness. The collection carries iconic graphic prints and textures as well as timeless silhouettes that have stood the test of time since the inception of the brand.
"We are never ones to shy away from unique and innovative designs, prints and craftsmanship; we thrive on perfecting our tailoring skills to continuously strive to do our best work.“
Tlale's mother, whom he credits as having played a huge part in influencing his fashion sense, died unexpectedly last year. He reportedly said she became his muse, who inspired him on how he sees "matured and elderly women remain graciously stylish".
"I created some of my collections for women like her. Working with her over the past few years was phenomenal and an experience I will keep in my heart,” he was quoted as saying.
His SS20 collection titled Joyce paid homage to his "biggest muse" and late mother Joyce Tlale at AFI Fashion Week in Johannesburg 2019.
Shirley Van Wyk, marketing manager of Boschendal Wines, one of the events key sponsors, says, “Boschendal is a proud supporter of African artists and Tlale’s work remains some of our favourite. Always cutting-edge, Tlale brings something new to the global fashion landscape with an aesthetic that exemplifies ‘inspired luxury’ – never ordinary and always authentic - values we treasure at Boschendal Wines. We also wanted to show our appreciation to the South Africans who have practised precaution during this lockdown, presenting them with a sense of hope and endorsing one clear message: no matter where you are – inspiration can be found’.
"To quote Tlale, “We are launching this collection to the world, to bring hope and a brighter side of life. As the old saying goes ‘When you look good, you feel good’. So, let’s dress up and overcome the panic and know that this pandemic will pass, and we will come out shining.”
• This article was paid for by Boschendal.