After honing its brand around low-slung racers, Lotus Cars is introducing an entry-level sports car comfortable enough for everyday use.
Priced at less than 60,000 pounds (R1.2 million), the all-new Emira is set for delivery from mid-2022 and will help Lotus ramp up volumes at its production site in Hethel, England. Featuring the brand’s typical curved lines and lightweight design, the car will offer new levels of practicality and comfort, the manufacturer said Tuesday in a statement.
“The Emira is a game-changer for Lotus,” Managing Director Matt Windle said. It’s a “milestone on our path to becoming a truly global performance car brand.”