“This is the next stage of the Persian carpet’s evolutionary cycle. ‘Traditional’ art is often limited to the wall and viewed with the same physical perspective by each person, but when art is on the floor it must make sense both as an artwork and as a piece of design that is used and viewed in multiple different ways,” says Wakefield.
Details, which are digitally rendered to reflect the client’s wishes, or sourced from artists, or notable archive of licensing rights that Crayon Artel has acquired, are woven through the fingertips of craftspeople who possess the skill that has been passed down from generation to generation, to do so.
“A lot of the work we do is closely linked with digital art, and the model of NFTs, which plays into our ethos of juxtaposing the past and the future, bringing them together in the present,” Wakefield says.
“Our carpets are unique, down to the very knot; we allow a previously inaccessible luxury to be realised in a true reflection of our contemporary culture. The crafting technique is incredibly beautiful and truly human, and very grounding.
“In an age where everything is digital, or mass produced and ephemeral, our Persian carpet are created, almost in protest to this, as artworks that will, literally, still be around 100 years from now.”