Tina Turner wears a Cartier Love bracelet.
Tina Turner wears a Cartier Love bracelet.
Image: Michel Comte

Cartier invites you to (re)discover the diversity of its iconic collections Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu through a series of images. They reflect Cartier’s stringent standards and design vision that have led the Maison to the constant quest for the perfect form based on the purity of the line, the accuracy of the shape, the precision of proportions, and the precious details.

A tribute to the line, which is powerful and precise.
A tribute to the line, which is powerful and precise.
Image: Supplied/Cartier
Cartier Ballon Bleu.
Cartier Ballon Bleu.
Image: Supplied/Cartier

 

 

 

 

 

 

 

 

By bringing these collections together, the campaign pays tribute to the line, which is powerful, clean and precise, like those of a designer, born from a vision and an intention. 

“Cartier is a pioneering house, in constant creative exploration. This campaign shows the Maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognisable and bear witness to the past,” said Arnaud Carrez, Cartier’s marketing and communication director. “The simplicity and strength of these images allow us to celebrate a collection of cult design creations that have earned a place in the history of jewellery and watchmaking, and in the hearts of our customers.”

The Cartier campaign raises design to the rank of culture, by creating objects that remain desirable over time.
The Cartier campaign raises design to the rank of culture, by creating objects that remain desirable over time.
Image: Supplied/Cartier

The campaign alternates between featuring all the collections and each one individually. In doing so, the Maison continues to keep the history of these pieces alive. Indeed, the remarkable, pure designs make it an exceptional collection.

A reference in the world of luxury, Cartier, whose name is synonymous with open-mindedness and curiosity, stands out with its creations and reveals beauty wherever it may be found.

Catherine Deneuve wears the Tank watch on bracelet.
Catherine Deneuve wears the Tank watch on bracelet.
Image: Jean-Jacques Lapeyronnie

Jewellery, fine jewellery, watchmaking and fragrances, leather goods and accessories: Cartier's creations symbolise the convergence between exceptional craftsmanship and a timeless signature. Today, the Maison has a worldwide presence through its 265 boutiques.

For more information, visit www.cartier.com.

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* This article was paid for by Cartier.

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