Although the company had adopted a 2022 responsibility agenda in 2017, the controversy meant that it had to accelerate its implementation of the plan. Burberry’s responsibility agenda demonstrates a new trend in the fashion world, in which not only the final product but the production process is scrutinised.
While London Fashion Week leads the anti-fur movement this year, from July next year Helsinki Fashion Week will ban the use of leather by designers, with founder Evelyn Mora announcing “an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it”.
It seems 2019 will be the year when sustainable fashion practices will no longer be relegated to the fringes of the fashion world, but will become part of the mainstream.
Even though the anti-fur movement has been fighting for decades, London Fashion Week going 100% fur-free for the first time is definitely making a statement in a world that for a long time was allowed to turn a blind eye to the environmental damage it was doing.
- London Fashion Week takes place September 14-18. Follow us on Instagram & Twitter to get live updates from the LFW runways.