The most recent brand to take such an approach is high-end jewellery brand Chopard, which has created a sustainable fragrance collection in line with its Luxury Natural Philosophy. Chopard has always been a brand that cares about social empowerment: it was the first watch and jewellery brand to provide Fairmined certification to small-scale mining communities. So it was a natural progression to venture into making fragrances that are created using only sustainable and naturally sourced ingredients, such as Indian sambac jasmine, Calabrian bergamot, vanilla absolute, damascena rose, and incense essential oil. “Our industry relies on smallholder farmers around the world to grow the natural ingredients for flavours and fragrances which enhance our daily lives,” says Firmenich CEO Gilbert Ghostine. “Our Naturals Together initiative not only protects the best that nature has to offer, but also shares its know-how to improve farmers’ livelihoods, while fostering biodiversity.”
The past year saw a lot of brands looking to the past for their next fragrance venture. Houses such as Lacoste, Chanel, Hugo Boss, YSL, Calvin Klein, and Dolce & Gabbana all went back to the fragrances that made them iconic or carried a significant chunk of their brand history, and brought them into 2018 with younger, more era-appropriate campaigns, new bottle designs, and innovative tweaks to the scents’ olfactory composition.