To say that Japan is so hot right now is an understatement but also untrue. Japan has always been the coolest, most stylish nation in the world, it just happens to be grabbing even more attention this year — watch CNN and BBC any day of the week — for various reasons including Tokyo being host for the 2020 Olympic Games host and the city being voted the best to live in (repeatedly).
They’re a nation of stylish, smart, spiritual, respectful individuals who also manage to balance things with a healthy dose of quirkiness, bringing an edge to just about everything they do. Their urban street style is next-level so who wouldn’t want to collaborate with a Japanese designer for that extra helping of cool?
We love what White Mountaineering and Yosuke Aizawa have done with the iconic three stripes for the SS17 collection with Adidas Originals. The premium collection showcases White Mountaineering’s technical and modern design interpretations, working their magic on utilitarian wear. The collection also introduces new footwear styles including NMD Trail, EQT Support Future and NMD R2.