Hardcore Denim campaign with rapper legend Snoop Dogg

The next time you wear your G-Star RAW denim, say it witcha booty, as the iconic staple gets the West Coast treatment with the D-O-GG. As a master of denim and with a strong belief that there is no limit to what denim can do, G-Star RAW blends humour, style, and backside appreciation in its latest global “Hardcore Denim” campaign with rap legend Snoop Dogg. The campaign, which features his tongue-in-cheek single Say ItWitcha Booty, is a coming together of two true originals, as denim’s timeless and accessible nature echoes Snoop’s authenticity and one-of-a-kind craftsmanship.

g-star.com 

• From the October edition of Wanted, 2021.