Style Notes
Hardcore Denim campaign with rapper legend Snoop Dogg
A coming together of two true originals, as denim’s timeless and accessible nature echoes Snoop’s authenticity and one-of-a-kind craftsmanship
Words: Nokubonga Thusi
27 October 2021
Snoop Dogg.
Image: Supplied
Image: Supplied
The next time you wear your G-Star RAW denim, say it witcha booty, as the iconic staple gets the West Coast treatment with the D-O-GG. As a master of denim and with a strong belief that there is no limit to what denim can do, G-Star RAW blends humour, style, and backside appreciation in its latest global “Hardcore Denim” campaign with rap legend Snoop Dogg. The campaign, which features his tongue-in-cheek single Say ItWitcha Booty, is a coming together of two true originals, as denim’s timeless and accessible nature echoes Snoop’s authenticity and one-of-a-kind craftsmanship.
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• From the October edition of Wanted, 2021.
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