If that’s not enough to get your heart racing, the exclusive Formula E soundtracks will. According to the people at this global entertainment brand with city-centre racing as the key component, music plays an important role. From the soundtracks that play during global TV broadcasts to the entertainment around the track on race day, with engine noise toned down from a deafening F1 roar to an electric buzz, music is an instrumental part in the Formula E brand experience. As the tension builds on the grid, so too do the hi-octane sets as the helmeted resident DJ EJ brings to life his vision through sound: the trackside equivalent of watching a adrenaline-charged motor race in the movies.
Self-confessed adventure nut, TW Steels CEO and co-founder Jordy Cobelens has for the 11th time teamed up with fellow countrymen and notorious rally driving twins Tim and Tom Coronel as they tackle the grueling 15-day Dakar 2018 rally which ends this Saturday, 20 January. Inspired by the aggressive terrain, adventurous spirit and ‘The Beast’ — their Dakar-proof buggy built by American Damen Jefferies, powered by a 6,2 litres Chevrolet engine — TW Steel have released two limited editions pieces including Volante and Grandeur Tech models. The Volante features a 48mm PVD black coated sandblasted case on brown vintage leather strap, while the Grandeur Tech has a 48mm steel case on a black silicon strap with orange striping. Both are powered by the robust Miyota 6S20 chronograph quartz movement.
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