SERAI LOBELO, creative director Lobelo Creative
Tissot Traditional Chronograph and Baume & Mercier Classima moon phase
This former Wanted magazine designer and ever-inspiring young creative consultant has enviable, effortless style, combining elegant, classic elements with Serai’s twists on vintage looks. An observant aesthete, he describes himself as an “ambivert: a person with a balanced personality between extrovert and introvert”.
His sense of style is therefore a “constant dialog between these two vantage points. A love for classic aesthetic design language and an appreciation for new ideas and their effect on the old.” However, he admits that both sides agree that the dress watch is the defining accessory.
The first watch he bought for himself was a Tissot Traditional Chronograph in rose gold with brown leather strap and butterfly clasp. “At 40mm it sits comfortably on my wrist. This is my everyday watch with a timeless elegance. A modest purchase that says the right things to the discerning observer.
“My evening dress watch is a Baume & Mercier Classima moon phase. It is very understated but undeniably elegant and handsome. As a new collector I like the idea of passing down those things I appreciate and have discovered on my life journey. The Baume & Mercier brand story is a beautiful one to tell over and over. As an esoteric scholar, I’m fascinated by the effect the moon has on us at different stages and cycles. The Classima is in polished steel with black alligator straps. A great dress watch for the ambivert.”