According to du Plessis, music is integral to his design process. “Contemporary art is also a large part of it,” he adds, “and my recent obsession is with street art. I try to infuse a mural by a great street artist into most of my interiors.”
Studio A specialises in hospitality design, and is busy applying its expertise to myriad projects across the globe, including a boutique design hotel in Rome and restaurants in Miami and Kansas City.
Simultaneously, du Plessis has a vested interest in contributing to the evolution of South Africa’s blossoming design culture. In addition to his international schemes, he is involved in the creation of boutique hotels, luxury private residences, and restaurants in Cape Town and his native Johannesburg.
“South Africa has so many unique cultures and aesthetics,” du Plessis says. “That really leaves its mark, and positively inspires my work. Being such a young city, Johannesburg in many ways is quite progressive in terms of design, which I found interesting when I started doing work abroad.” Du Plessis is inspired by the likes of Japanese designer Masamachi Katayama, British designer Tom Dixon, and Swiss designer Yves Behar; but he is also enthused by the work of South African trailblazers across disciplines, such as Michelin-starred chef Jan Hendrik van der Westhuizen, film director Neill Blomkamp, and music magnate Black Coffee.
It is on the back of this ability — to integrate the local and the specific with the global and the futuristic — that du Plessis is emerging as a South African designer with real potential for long-term global renown. At the same time, he cautions aspirant designers that the art of great design is, to an extent, about tempering one’s personality, especially in the realm of hospitality.
“I think one of the sins of design is to design for yourself, or for other designers,” du Plessis says. “The best you can do as a designer is to infuse new ideas into your client’s brief, and create the best experience for the intended patrons, rather than creating spaces solely as a platform to showcase your design skill.”