RECREATE THE LOOK:
The look for Preen AW18 takes the mood of beachy hair but added a soft romance to it, giving it an effortless, yet polished quality. The oceanic yet romantic feel of the hair complimented Preen’s fashion collection this season which mixed dark floral prints with deconstructed scubawear. Though the look was about soft romance it is also about the rawness of both the collection and the hair. “This look is about enhancing imperfections and not torturing the hair, allowing it to do more of what it wants to do.” Eugene explains
“It’s all about your hands, it’s not about a brush or a comb – it’s hair that you can touch with a soft stringy texture that’s octopus-like.” Eugene explains.
- Use a dry shampoo sprayed into the hair to create a raw texture.
- Work a hold spray with a light, flexible hold to keep hair in place but still look malleable.
Eugene used styling tools to create soft waves which tumbled down from under the scuba caps. “For some of the girls we’re adding movement with the ghd gold styler (R2,550) and the ghd curve classic curl tong (R2,399). We’re doing pieces of hair, not the whole head, so it doesn’t feel too done. There’s a real beauty to it, it’s angelic and soft.” As a final touch, glitter was softly blown onto the models’ hair to add an aquatic sheen that emulated the makeup look.