The look at this season’s Preen by Thornton Bregazzi show, created by ghd, was further affirmation that our obsession with all things marine is not yet over – just updated with a softness that is still raw and completely achievable.

Image: ghd

The Trend: Aquatic Aesthetic

Seen at: Preen AW18 Show, London Fashion Week


Over the last couple of seasons, designers and hairstylists have been drawing inspiration for some of our favourite looks from the ocean.  Looking back at shows such as the Maison Margiela SS18 where models walked down the runway with wet hair tucked in under rubber swimming caps or at Prabal Gurung, the focus on dual textured hair was prominent with hair either slicked back as if freshly dipped in the ocean or lightly touched with beachy texture.  At Preen, however, the new take on the aquatic was slightly more whimsical; “The inspiration for the hair is sea anemones. We want the girls to look like they’re in water, with their hair looking otherworldly – like it is floating with zero gravity.” says Eugene Souleiman, Wella and ghd fashion week ambassador.


The look for Preen AW18 takes the mood of beachy hair but added a soft romance to it, giving it an effortless, yet polished quality.  The oceanic yet romantic feel of the hair complimented Preen’s fashion collection this season which mixed dark floral prints with deconstructed scubawear.  Though the look was about soft romance it is also about the rawness of both the collection and the hair.  “This look is about enhancing imperfections and not torturing the hair, allowing it to do more of what it wants to do.” Eugene explains


 “It’s all about your hands, it’s not about a brush or a comb – it’s hair that you can touch with a soft stringy texture that’s octopus-like.” Eugene explains.

How To: 

  1. Use a dry shampoo sprayed into the hair to create a raw texture.
  2. Work a hold spray with a light, flexible hold to keep hair in place but still look malleable.

Eugene used styling tools to create soft waves which tumbled down from under the scuba caps. “For some of the girls we’re adding movement with the ghd gold styler (R2,550) and the ghd curve classic curl tong (R2,399). We’re doing pieces of hair, not the whole head, so it doesn’t feel too done. There’s a real beauty to it, it’s angelic and soft.” As a final touch, glitter was softly blown onto the models’ hair to add an aquatic sheen that emulated the makeup look.

Image: ghd


To mirror the aquatic mood of the hair and the flecks of glitter falling on the forehead; skin is keep luminous and holographic - almost like it has been drenched in moisture.

How To:

  1. Use a pearlescent strobing cream mixed in with a bit of foundation lightly swept over the whole face so that skin still looks like skin.
  2. Emphasize the skin’s luminosity by setting the skin with an illuminating setting powder.
  3. Tap in a clear gloss over the high planes of the face, lips and eyes take the glisten of the skin to the next level.
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