INTERNATIONAL LUXURY AND LOCAL EXCELLENCE EMERGE
Woolworths has taken over as the beauty retail heavyweight in South Africa, adding Chanel to its growing luxury-beauty portfolio. We asked the head of beauty at Woolworths, Vivienne Joseph, to tell us about the partnership.
How do you feel to have a luxe brand such as Chanel associated with Woolworths? It ’s a very proud moment for me. Chanel and Woolworths have the same values: both are very fashionable, and have a drive for high quality and innovation. To partner with a luxury, iconic brand such as Chanel helps position Woolworths as a fashion brand, internationally and locally.
With so many retailers, including Stuttafords, closing down, what do you think has kept Woolworths as an iconic brand and symbol of quality for so long? I believe part of Woolworths’ success is that we have listened to our customer: our customer has said that she wants iconic beauty brands as part of her Woolworths shopping experience. I believe if one puts the customer first, then the success will and should follow. In terms of our strategic positioning, this is part of what our customer wants. In a world where retail is questioned, not only locally but also internationally, we believe that if we continue to give our customer an exclusive experience, we will continue to thrive.