The art of haute perfumerie

The Lancôme legacy reborn

The Maison Lancôme collection has been celebrating l’art de vivre à la Française, the French way of life, which has so aptly characterised the brand with the rose since it was created by perfumer Armand Petitjean in 1935.

A refined aesthete, real epicurean, a lover of travel, flowers, and fine food, Lancôme’s founder infused the house with the values that still contribute to its renown today; upholding a tradition of excellence à la Française (French excellence) — inherited from the golden age of modern perfumery — to create radiant and generous compositions. 

The Maison Lancôme values:  

• Perfumer expertise since 1935: Petitjean was a great traveller, perfumer and visionary, trained by a pioneer of perfumery, François Coty.
  
  
• A celebration of the French Art de Vivre, A culture of pleasures and generosity: A true ode to happiness that comes from Lancôme’s core values.
  
  
• Know-how of a range of artists and craftsmen: Maison Lancôme teams up with the finest artistic talents who have unique expertise to offer a range of fragrances composed, designed, and made in France. 

The Peut-Être signature

The Maison Lancôme collection comprises a range of the house’s signature fragrances, showcasing its perfumer heritage and expertise, starting with Les Grands Crus in 2016 and 2019’s Le Jardin de la Maison Lancôme. In 2020 the collection welcomed the embodiment of Lancôme’s legacy with a relaunch of the house’s signature scent, Peut-Être. With a handcrafted design, the intricate flacon is inspired by the resplendent, forged, golden gate of Petitjean secret garden in his home of Les Vallières.

Enjoy a piece of Lancôme luxury your way with a blend of scent that is niche and unisex and lets you layer two fragrances for a customised scent trail. If Peut-Être’s fresh-yet-ardent scent suffices as your only fragrance desire, prepare to be seduced by provocative notes of Rose Damascena, benzoin, and white musk.

* This article was paid for by Lancôme.