AFI e-commerce store launches exclusive concept designer boutique at The Leonardo

African Fashion International (AFI) has long been a driver of the South African and pan-African luxury landscape, bringing fresh African design straight to the consumer from the seasonal runways.

Fashion aficionados will already be familiar with the AFI e-commerce store, House of Nala, which launched in March 2020 and made shopping for fashion seamlessly easy from the comfort of home during lockdown, while also ensuring business sustainability for local designers.

Now AFI is taking House of Nala to the next level with a concept store located in the tallest building in Africa, the Leonardo in Sandton.

This move is testament to the enduring power of African fashion and a solid nod to the irreplaceable experience of shopping for fashion in the flesh.

Watch the video below:

The store is an extension of AFIs exciting e-commerce platform, while broadening the scope of retail options that AFI is offering to include beauty products, jewellery, handbags, books, music, fine art and homeware from the continent.

Renowned designers such as David Tlale, Scalo, Gavin Rajah, Imprint, Seditsi Collections, Bongiwe Walaza, and Mille Collines, will be showcasing their garments at The House of Nala concept store where customers can enjoy the in-store experience, personal styling advice, and click and collect.

Dr Precious Moloi-Motsepe, founder and chair of AFI, believes the House of Nala concept store is an important extension of its online offering.

“The opening of the store is the next logical step in our vision at AFI. While we aim to ensure a safe and luxurious shopping experience for our customers, it is simultaneously paramount that we nurture investments towards building local value chains for post-pandemic recovery.”

Be sure to pop in next time you’re in Sandton and support the local and pan-African fashion industry.

*This article was paid for by African Fashion International.