When we asked Crema’s proprietor Craig Tabor-Raeside what he sees in the brand, he replied: “I love Hay for its clean, minimalist and functional designs. It’s a no-frills, new-Nordic brand that offers good value and is accessible to all budgets.”
Started by husband-and-wife duo Rolf and Mette Hay, who met while they were working for another iconic Danish design brand Gubi, Hay is mainly about two things: good design and accessibility. Using sophisticated manufacturing methods to produce contemporary but timeless furniture, lighting and accessories, they’ve spent two decades making the everyday and the functional beautiful.
“We strive to make good design accessible to the largest possible audience,” they say. A Hay piece is recognisable by its clean, pared-back lines, frequent use of colour and supreme comfort.
A FEW OF THE INCREDIBLE DESIGNERS THEY’VE PARTNERED WITH
Børge Mogensen, a late Danish great, celebrated for his love of minimalist design.
GamFratesi, the Italian-Danish architect-industrial designer combo, known for their love of craft, timelessness and storytelling.
Brothers Ronan and Erwan Bouroullec, the French design duo who created “a little collection” called Palissade — only one of the most iconic modern outdoor furniture sets we know.
A FEW OF THEIR MOST TALKED-ABOUT FURNITURE DESIGNS
The Nobody Chair, designed in collaboration with Komplot. This chair has a permanent position at the Vitra Design Museum in Germany and was an industrial first when it was launched in 2007. Moulded from a single piece of recyclable plastic converted into felt, Nobody is stackable, comfortable and quiet when moved around.
The Silhouette Sofa by GamFratesi. Loved for its generous curved back and clean-lined form, this collection of sofas manages the hard-to-achieve combo of minimalist and comfortable. Its crisp lines, thin profile and slim legs are rarely seen in sofa design.
The Palissade Collection, which we shouted about here. This collection of powder-coated steel outdoor tables and chairs, designed by Ronan and Erwan Bouroullec, uses symmetrical geometry to convey visual simplicity, without compromising on strength.
OUR NEW FAVES (all available locally through Crema):
1. The Field Chopping Board by Shane Schneck
True to the brand’s ethos, clever design has lent this everyday object a sense of beauty and craftsmanship. The board is made from beech wood, with concentric grooves that gather fallen crumbs, and is beautiful enough to display in the kitchen.
2. The Enamel Family
Utensil holders, plates, bowls, cups and more made from hardwearing enamel. We love how utilitarian these items are but their colour range and playful speckles make them that little bit more attractive than what we’re used to from enamel. The mustard and black are two shades we cannot resist.
3. The Borosilicate Mug 300
Made from coloured borosilicate glass, which has a higher resistance to thermal shock than normal glass, we love these mugs for their retro appeal and their utilitarian, slightly tapering form. And the colours - amber, pink and yellow — are a delight.