A collaboration of magnificent proportions, Dom Pérignon has partnered with Lady Gaga for their latest project.
The campaign launched with a short film created by longtime Gaga collaborator and famed fashion film director, Nick Knight. Set within the “Queendom” — a fictional shared universe brought into existence by the meeting of the two icons — described by the brand as “a world where absolute creative freedom rules and runs free”.
Taking to Instagram to announce the partnership, Gaga mirrored these sentiments, sharing: “I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom and we’re excited to share the Queendom with you, an artistic universe we created with my dear friend @nick_knight!”
In typical Knight fashion, the film (set to the tune of Gaga’s Chromatica track“Free Woman”) is an elaborate and vivid introduction to the partnership. Shot in his signature kaleidoscope-style, it frames the star as Queen, with bottle of Dom Pérignon by her side.