Weylandts is sharing the secret to building a more sustainable and consciously consuming future — with a little help from Moooi. Since June, Weylandts has been stocking a select range of key pieces from the iconic Dutch brand.
Moooi, founded in 2001 by Marcel Wanders and Casper Vissers, means beautiful in Dutch (and Afrikaans) but spelt with an extra “o” to signal a dedication to birthing a new standard of beauty.
Over the past 18 years, Moooi has earned a reputation for being cutting edge and unconventional. Iconic designs include some classic pieces by Wanders, and other bigwig collaborations, such as Random light designer Bertjan Pot; Front, which is known for its Pig Table and the life-sized Horse Lamp; Danny Fang; and Piet Boon, to name a few.
During a sit down with owners of Weylandts, Chris Weylandt and Kim Smith, which also included Moooi CEO Robin Bevers, the trio made it quite clear to me why the partnership was a natural one from a shared design philosophy and how the design pieces from both labels complement each other on the showroom floor. “Moooi represents ‘a life extraordinary’,” Bevers says. “And Weylandts is the ideal platform to bring our company motto to life for the South African consumer.”
According to Bevers, Weylandts is a perfect match for Moooi. “At Weylandts, it’s not just a boutique: it’s a style-hub, where one can curate their most designer living space. It is not common to find all these attributes in a retailer that targets a large market.”
For Moooi and Weylandts, one of their shared philosophies in terms of promoting a more sustainable and consciously consuming future lies in promoting good design. “Sustainability is key to us, but not just the predictable definition of what it means. One of our goals from the beginning was to produce only designs of beauty and superior build quality that people love and people won’t easily get tired of,” Bevers says.
“Over and above our ethical means of sourcing materials, helping people buy investment pieces instead of buying disposable items is the cornerstone of conscious consumption,” adds Smith.
A selection of lighting, furniture, carpets and accessories will be available in the Green Point, Fourways, Kramerville, Umhlanga, and Sandton City stores, and the full range can be ordered online.