Sustainability has never been so luxurious: introducing the first fully electric BMW i7
This exclusive sedan brings together elegance and multisensory entertainment to create a premium driving experience
Image: Supplied/BMW SA
“Forwardism” is a concept that sums up BMW's new way of looking at the world: it's not about being the best in the world; it's about doing the best for the world. The first fully electric BMW i7 is the epitome of this ideal and a clear demonstration of the brand's unwavering commitment to sustainability.
Take a seat in this incredibly luxurious sedan and BMW says you'll discover “the joy of seeing a better tomorrow before it's even here”. That's because it brings together elegance and multisensory entertainment to create a premium driving experience, one where everything is tailored precisely to your needs.
Even a cursory glance at the BMW i7's exterior will tell you it's something truly special. The prominent front end makes a statement with its illuminated Iconic Glow kidney grille flanked by Swarovski crystal headlights.
The sedan's flowing clean lines are accentuated by chrome accents, which conjure up thoughts of a fine piece of jewellery, while blue design elements hint at its innovative drive system.
Image: Supplied/BMW SA
There's no shortage if innovation in the car's interior either — everything has been designed to maximise your sense of wellbeing. The plush seats are comfort personified, while the panoramic Sky Lounge sunroof floods the interiors with natural light by day, and at night creates an incomparable ambience using dynamic lighting effects.
An Interaction Bar, housing touch-sensitive control panels, extends across the full width of the dashboard and into the door panels, eliminating the need for a clutter of buttons and knobs and giving the cockpit a sleek, futuristic feel.
Good to know
• The BMW i7 is free of local emissions thanks to the brand's innovative eDrive propulsion concept.
• The raw materials used in the high-voltage battery originate from responsible mining.
• The motor manages entirely without rare earths.
• Recycled materials such as the plastic thread Econyl in the floor panelling conserve existing resources.
This is coupled with an ergonomic Curved Display, which allows the driver to access BMW iDrive, the brand's in-car communications and entertainment system, powered by the latest BMW Operating System 8, as well as hi-tech features such as the Manoeuvre Assistant for automated parking and manoeuvring.
The BMW i7's in-car entertainment system, which includes Bowers & Wilkins Diamond Surround Sound, can also be operated via the 5.5″ touch screens integrated into the rear doors.
Then there's the optional show-stopping 31.3″ theatre screen, which provides rear-seated passengers with a cinematic experience while watching movies and shows on the move.
The Executive Lounge option ramps up the rear luxury with a reclining seat function and BMW Individual Merino leather/cashmere wool interior trim.
Image: Supplied/BMW SA
Discover the new all-electric BMW i7 for yourself: visit BMW.co.za to configure your car.
This article was paid for by BMW SA.
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Take a seat in the exclusive BMW i7 and @BMW_SA says you'll discover "the joy of seeing a better tomorrow before it's even here". #ThisIsForwardism
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Discover the joy of a better tomorrow: the new all-electric BMW i7 is elegance and multisensory entertainment combined for a premium driving experience. #ThisIsForwardism
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SPONSORED | Take a seat in the exclusive BMW i7 and @BMW_SA says you'll discover "the joy of seeing a better tomorrow before it's even here". #ThisIsForwardism
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SPONSORED | Discover the joy of a better tomorrow: the exclusive BMW i7 brings together elegance and multisensory entertainment to create a premium driving experience. #ThisIsForwardism
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Post 1: WO
Take a seat in the fully electric BMW i7 and @bmwsouthafrica says you'll discover "the joy of seeing a better tomorrow before it's even here".
That’s because this supremely luxurious sedan brings together sustainability and innovation, elegance and multisensory entertainment to create a premium driving experience.
Tap the link in bio for more information. #Sponsored #ThisIsForwardism