The brand’s latest collaborator, Grammy-winning artist, lyrical genius and style icon Abel Tesfaye, aka The Weeknd, brings his laid-back, streetwise style and swagger to their Run The Streets campaign. For fashionable, hard-working urbanites on the go, their performance-meets-style approach means you’re street-ready, stylish and ready to take on the weekend 'at full speed'.
For starters we’d suggest you get strapped into a pair of IGNITE evoKNITs, R2599, available at PUMA stores, Sportscene, Totalsports and Cross Trainer.
Ready for The Weeknd
PUMA's latest creative collaborator is Grammy-winning artist and style icon Abel Tesfaye, aka The Weeknd
When it comes to innovative collaborations between artists and brands, PUMA must certainly win the prize. Through PUMA Select we’ve seen fresh updates on cult classics and covetable limited-run fresh goods from global creatives such as Sophia Chang (NYC), BWGH (Paris), Mihara Yasuhiro (Tokyo) and House of Hackney (London).
The brand’s latest collaborator, Grammy-winning artist, lyrical genius and style icon Abel Tesfaye, aka The Weeknd, brings his laid-back, streetwise style and swagger to their Run The Streets campaign. For fashionable, hard-working urbanites on the go, their performance-meets-style approach means you’re street-ready, stylish and ready to take on the weekend 'at full speed'.
For starters we’d suggest you get strapped into a pair of IGNITE evoKNITs, R2599, available at PUMA stores, Sportscene, Totalsports and Cross Trainer.