Sea Point in Cape Town is a mesh of cultures, a feast for the eyes and one of the most desirable addresses on the Atlantic Seaboard. Historically, securing a home or investment in this area has not been accessible for most.
Enter Station House Sea Point: a new one-of-a-kind, mixed-use development by the Berman Bros Group and D2E Properties, offering apartments from R1,595m and investment opportunities within a bespoke boutique hotel available.
Extensive research was done by Rainmaker Marketing to get an understanding of the needs of the target market, first-time homeowners and investors in Sea Point, while also looking into the gaps in the property market.
Research showed that despite the negative impact of the pandemic, the interest rate was cut, lower bond repayments were required, and the financial strain on sellers has forced them to reduce prices, increasing buyer demand.
There has also been a noticeable rise of young buyers emerging — 37% of buyers are aged 36 to 49 and 18% of buyers are 18 to 35.
Paul Berman, Berman Bros Group director, says, “The market research revealed Sea Point is the most heavily traded of all Atlantic seaboard suburbs. The strongest demand is for sectional title units from R1.5m. Short-term rentals are also offering attractive returns. This is why we’ve created a product that offers long-term and short-term rental to satisfy the demand.”
“Internationally we’ve observed the following key factors; consumers prefer to live in a like-minded community, to live closer to work and are conscious of their carbon footprints as cars are not ideal,” said marketing partner, Stefan Botha, Rainmaker Marketing director.
Station House has achieved sales to the value of R175m in just 26 days.
As the first of its kind development to hit Sea Point, Station House offers more than 15 lifestyle offerings all within one address,
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