Local Wine Expo celebrates SA winemakers
Proudly SA is calling on South Africans to raise a glass to local winemakers
It’s no secret that SA produces some of the best wines in the world, and with the country being the 10th largest wine producer globally, there’s lots to taste and explore.
Not every winemaker gets the opportunity to showcase their offering to a broad audience and that’s part of the reason Proudly SA has created the Local Wine Expo platform. Moreover, the wine industry has suffered significant setbacks due to the Covid-19 pandemic, which resulted in alcohol bans in 2020 and 2021 and lockdowns that severely affected wine tourism to the country.
“We have a room full of lesser-known brands that have a very small share of the market, so we’re also trying to grow their share of the market and expand their customer base.”
Mashimbye says consumers can expect to sample high-quality wines and MCCs and will also have the opportunity to engage with sommeliers to answer any of their wine-related questions.
“We’re planning to make this an annual event with more wine brands, more buyers, and more consumers coming in over the years so that we can grow accessibility to locally made wines.”
Register to attend the expo here.