Revolutionary Ruinart

The House of Ruinart was the first established house of champagne in 1729, and yet, despite its proud past, the estate is refreshingly future focused too. Breaking with tradition, Ruinart’s Blanc de Blancs second-skin case is an innovation that’s sure to make a splash.

In an effort to reduce waste, the house has done away with ornate gift boxes for its premium Blanc de Blanc and instead has created an entirely recyclable, eco-designed second skin.

Composed of 100% natural wood fibres, this contoured cloak effectively preserves the delicate contents inside — even maintaining its integrity for several hours when stored in a bucket of ice.

R1 399 a bottle at select retailers.