Luxury travel reimagined with Airbnb’s latest Luxe tier
The company has set its sights on attracting super-rich travellers who want bespoke experiences in magnificent homes and settings
The way in which we travel and experience the places we go to has changed dramatically over the past decade. Technology has been a vital turnkey, especially apps like Uber, Velocity and Airbnb. The latter has gone on to dominate the way we rent and share spaces on business trips or vacations. Traditional mediums for booking hotel and other stays are becoming part of a bygone era – people want efficient booking services that put them in control and allow them to see places first-hand and secure them in a matter of minutes. Throw in a unique experience, and you’re in the butter!
Founders Brian Chesky and Joe Gebbia had the idea some 11 years ago to inflate three airbeds in their living room in San Francisco. And voila – Airbnb was born. The company has come a long way since then: from airbeds, spare rooms and entire homes to Airbnb Plus, boutique hotels and the recently launched, Airbnb Luxe.
At a time when the luxury travel market is believed to be worth more than $200bn with a projected upward trajectory, it’s no surprise Airbnb has decided to move in. And Airbnb Luxe is not only limited to secluded chateaux and chalets – it will also focus on cities because, again, why rent a normal apartment in Milan when you can rent a penthouse there instead?
This new venture promises to reimagine luxury travel, so grab your Louis – it’s time to indulge. And to think, this all started with three inflatable beds …