10 August 2022 1 Min Read
The Magugu Effect: adidas x Thebe Magugu debut collection
It seems that everything Thebe Magugu touches turns into fashion gold, and the adidas x Thebe Magugu debut collection is no exception
in Fashion & Grooming by Nokubonga Thusi
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The exciting, two-part collaboration with the sportswear brand combines adidas’s recyclable material technology and iconic designs with Magugu’s passion for South African heritage, community, and the women in his life.
Drawing on the energy of women whom he finds infinitely inspiring— his mother, aunt,and grandmother —the collection is joyful, celebratory, and inclusive, comprising both performance and lifestyle pieces featuring a signature abstract print with punchy colours.
Look forward to inclusive sizing ranging right up to 4XL, gender-neutral pieces,and reimagined adidas hero staples. The first collection drop launches on 15 August.
Here's a look at some of the pieces in the collection:
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