Kramerville reinvents itself as urban showcase for Design Joburg Collective
Design Joburg reimagines itself as a collective, and it’s the design showcase we’ve all been waiting for
Pivoting in a world overtaken by the Covid-19 reality we find ourselves living in, the premium décor and design exhibition that is Design Joburg has shaken things up in 2021.
Instead of an exhibition at the Sandton Convention Centre, the showcase has been reimagined as the Design Joburg Collective (DJC) — with Sanlam Private Wealth still as main sponsor — a Covid-19-friendly showcase that will be held in the Kramerville Design District from June 3 to 5.
2021’s iteration will make use of the various showrooms, galleries, and venues to create a showcase in both indoor and outdoor settings — where visitors can grab a map at the entrance, and amble through the district at their leisure.
As is expected, the DJC promises to highlight innovations in the form of showrooms and pop-ups, which will showcase both Kramerville’s tenants, and a host of creatives and designers who are not represented in the district.
More than 150 local and international brands will highlight everything decor-related — fabrics, accessories, lighting, furniture, flooring, and interior architecture — from names such as Haus by Hertex, St Leger and Viney, Hansgrohe, Sew Sandton and Tonic.
Art lovers can look forward to graffiti and art installations, and work from local artist James Delaney and photographer Trevor Stuurman as well as live demonstrations by French artist Catherine Timotei — to name but three.
Image: Supplied / Design Joburg Collective
The talks will be presented in different pop-ups and showrooms around the district and will be open to attend on a first-come-first-serve basis. A full line-up of the programme can be found on the DJC website.
If you’ve worked up an appetite, a selection of gourmet food and drinks stalls will quench your thirst with offerings from Hendrick's Gin, Steenberg Vineyards, Naked Coffee and a selection of foodie treats.
When: DJC will be taking place from 9am-5pm on June 3-4, and from 9am–3pm on June 5.
Price: Free to attend
Register: As part of Covid-19 protocols, visitors need to register prior to entering the showroom either online, or at the gate.
• Additional reporting by Katharynn Kesselaar.