Jochen Zeitz sets his sights on representing Africa's diverse creativity
The new Zeitz MOCAA costume institute will celebrate work from Africa and the diaspora
(Zeitz MOCAA) at the V&A Waterfront in Cape Town has placed Jochen Zeitz firmly at the forefront of the local art scene. Now that he has announced the addition of a Costume Institute to the museum, there is little doubt that he will become equally renowned in the world of African fashion. There are several mutual benefits in the juxtaposition of fashion and art, and luxury fashion
houses such as Prada, Cartier and Louis Vuitton have invested heavily in their own art foundations.
As Coetzee says, fashion is not just clothing, but has cultural implications for society and conveys visual information about the time and place we live in. We wear clothes every day and fashion can contribute to answering questions about who we are and what we want to be. Fashion is also one of the design world’s earliest responses tothe zeitgeist of an era. Coetzee says: “The Zeitz MOCAA Costume Institute will be an important contribution to African fashion design, as it is from Africa, about Africa and for Africa.”
Jochen Zeitz has just announced the launch of a new artist residency programme at Segera, the East Africa hub of Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA). Peterson Kamwathi is the first invited artist, and will spend August at Segera Retreat. “The Zeitz MOCAA Artist Residency
Programme at Segera invites artists whose work engages with identity, history, geography, landscape or discourse of the African continent.
It is an opportunity for artists to spend time in nature — a time for contemplation, research and the ability to engage with Africa not only from a metropolitan point of view. Segera offers artists in residence support so they can use their time at the retreat to work through questions in their practice without the distraction of everyday management they would usually have to deal with at home,” he said.
“An added benefit will be having qualified wildlife scientists available for consultation, engagement with surrounding communities and cultures, with the Zeitz Foundation team to support and interpret the landscape, flora and fauna. In addition, a closeness with nature amplifies pressing issues such as climate change and being responsible for ecosystem management brings value to the artists’ experience.
“Visiting Segera when an artist is in residence offers guests an extraordinary
opportunity to directly engage with the leading artists of our time. Through experiencing this inspiring environment together, including dining together, studio visits, artist’s talks and other social activities, select guests will be able to learn first-hand about the artist’s work, their research at Segera, their studio practice and the issues they are engaging with. This is a rare opportunity to be in the presence of individuals who are creating the history of art of our time.”