Premium Swiss watchmaker IWC Schaffhausen has teamed up with American football quarterback Tom Brady for a powerful new campaign promoting it's Top Gun collection of Pilot’s Watches.
Brady, who has been an IWC brand ambassador since 2019, has won seven world championships — more than any other quarterback in American football history — and 18 division titles in his unparalleled career so far. Yet, despite having achieved so much and having nothing left to prove, he keeps pushing to reach new heights.
In this sense, Brady embodies the tag line for the new Top Gun campaign: “We're not here to try — we're here to do”.
This mindset is shared by the innovators at IWC Schaffhausen, who constantly challenge themselves to revolutionise watchmaking with the inventive use of new technologies, new functions and new materials.
Materials such as coloured ceramic, for instance, which plays a starring role in some of the newest additions to IWC Schaffhausen's Top Gun line: “Lake Tahoe”, “Woodland” and “Mojave Desert”.
