Premium Swiss watchmaker IWC Schaffhausen has teamed up with American football quarterback Tom Brady for a powerful new campaign promoting it's Top Gun collection of Pilot’s Watches.
Brady, who has been an IWC brand ambassador since 2019, has won seven world championships — more than any other quarterback in American football history — and 18 division titles in his unparalleled career so far. Yet, despite having achieved so much and having nothing left to prove, he keeps pushing to reach new heights.
In this sense, Brady embodies the tag line for the new Top Gun campaign: “We're not here to try — we're here to do”.
This mindset is shared by the innovators at IWC Schaffhausen, who constantly challenge themselves to revolutionise watchmaking with the inventive use of new technologies, new functions and new materials.
Materials such as coloured ceramic, for instance, which plays a starring role in some of the newest additions to IWC Schaffhausen's Top Gun line: “Lake Tahoe”, “Woodland” and “Mojave Desert”.
To create each of these monochromatic chronographs, IWC had to engineer three completely new ceramic colours — “Lake Tahoe White”, “Woodland Green” and “Mojave Desert Sand” — a highly technical and demanding process.
As befits a collection named after the US Navy’s famed Strike Fighter Tactics instructor programme, the inspiration for these colourways was drawn from the uniforms worn and landscapes seen by Top Gun pilots during their training.
These landscapes are referenced in a series of fast-cut, short films featuring Brady, which highlight that Top Gun chronographs are coveted as much for their high-performance as they are for their striking design.
Take a look:
To find your nearest stockist, visit the IWC Schaffhausen website.
This article was paid for by IWC Schaffhausen.