The curved gesture that gives shape to the retail space evokes calligraphy and the culture of writing associated with the Montblanc fountain pen. The emblem, inspired by the snowcap of the Mont Blanc mountain and symbol of the highest standards of perfection, is paired with the ink shades to represent the life and soul of Montblanc, and the desire to always evolve through innovation.
Inside the boutique, alongside the black lacquered wall panels, recalling the distinctive Montblanc precious resin, an animated artistic ink flows on large screens.
At the Manufacture Bar customers can engage with product experts and those who want to enjoy the pleasure of writing will have the opportunity to test all types of writing instruments, nibs and inks. The digital corner will offer enthusiasts the opportunity to test the maison’s latest Augmented Paper editions, experiencing the ways in which the art of writing has been transposed to the digital world.
In the Leather Atelier, the focus is on a “touch and feel” experience, where Montblanc’s expertise, creativity and collections are revealed through the senses.
The Lounge provides an intimate space where collectors can view limited editions or experience Montblanc customisation services, from embossing leather goods or bespoke Creation Privée personalisation, in the most comfortable and private setting.
• Look out for the 2018 releases by Montblanc at the SIHH luxury watch trade fair taking place in Geneva this week. Follow Wanted Online for all the news from the fair – our ed Jacquie Myburgh Chemaly will be on the ground reporting for us.