Daniel Craig as the face of the Omega Seamaster Diver 300M
Daniel Craig as the face of the Omega Seamaster Diver 300M
Image: Supplied/Omega

For Omega, Daniel Craig also known as 007, was an obvious choice as the face of the new Seamaster Diver 300M.

James Bond has worn Omega Seamasters in every film since 1995. The watch brand has created some very special limited edition timepieces over the years and this year celebrates the 25th anniversary of the Omega Seamaster Diver 300m watch, and introduced a new and improved version of it.

The advertising campaign features a dapper but drenched Craig as 007 himself, who went swimming with a dinner suit to promote the watch’s adaptability.

The campaign blends black-tie sophistication with a sense of fun, and captures the essence of the timepiece, which can take you from a formal occasion to the depths of the ocean without skipping  beat.

For Omega, Daniel Craig – also known as 007 – was an obvious choice as the face of the new Seamaster Diver 300M.

James Bond has worn Omega Seamasters in every film since 1995. The watch brand has created some very special limited-edition timepieces over the years, and this year it is celebrating the 25th anniversary of the Omega Seamaster Diver 300m watch by introducing a new and improved version of it.

Behind the scenes of the latest Omega campaign
Behind the scenes of the latest Omega campaign
Image: Supplied/Omega

The advertising campaign features a dapper but drenched Craig as 007 himself, who goes swimming with a dinner suit to promote the watch’s adaptability.

The campaign blends black-tie sophistication with a sense of fun to  capture the essence of the timepiece, which can take you from a formal occasion to the depths of the ocean without skipping a beat.

In a 2017 Bloomberg interview, Craig said: “When I earned my first bit of money, one of the things you think is, ‘I’m going to buy myself something.’ Years later, I was doing a job in Budapest, and I bought myself a vintage Omega, which was in a terrible state, and they completely fixed it up for me.

“That was the beginning, really, when my collection of watches and interest in watches started by being involved with Omega through Bond. For men [watches] are a piece of jewellery that you can collect ... because of the precision and technology that goes into making them. I’m fascinated by it. And I have a few now.”

WHAT'S NEW?

Having undergone a  facelift, the 2018 range has 14 unique models, including six in stainless steel and eight in a mix of stainless steel and gold. Now sized at a larger 42mm, each new Diver 300M has been given a Master Chronometer Calibre 8800, instantly taking the collection into a higher realm of precision, performance and magnetic resistance.

Every new mechanical Omega watch is being reimagined and modelled around the strength of its movement

Every detail of the outward design has been rethought, including the iconic diving bezel, which is now made from ceramic with the diving scale in Ceragold or white enamel for long-lasting whiteness and durability.

The dials are made from polished ceramic and are available in black, blue or Physical Vapour Deposition chrome colour. Most notably, Omega has reintroduced the wavy pattern (now laser-engraved) that was a popular feature of the original design.

All indexes have been raised and filled with Super-LumiNova and, to keep track of the days, the date window has been moved to 6pm. Even the skeleton hands (rhodium-plated, 18K gold, or blued) have been subtly reshaped.

One of the Diver 300M’s most important details has always been its helium escape valve. For the new models, the valve has been given a conical shape and patented by Omega with technology that allows it to be operated underwater.

Turning the watch over reveals a wave-patterned edge on the baseback and a sapphire crystal, through which you can see the movement approved by the Federal Institute of Metrology.

Omega Seamaster Diver 300M
Omega Seamaster Diver 300M
Image: Supplied

Each model is presented on a traditional iconic metal bracelet or an integrated black or blue rubber strap. The metal bracelets feature a new ergonomic design and have been closely integrated to the case. They also include Omega’s patented extendable foldover rack-and-pusher with a helpful diver extension.

In 2018, the Master Chronometer mission is firmly on course and rapidly growing. This year sees the arrival of the 12th and 13th new Master Chronometer Calibres. Every new mechanical Omega watch is being reimagined and modelled around the strength of its movement. And thanks to the new Omega factory that was opened last year, the efficiency and capacity of testing and certification will only get better.

This is what Omega has always been about. Since its earliest days of watchmaking in 1848, now 170 years ago, the movement has been at the heart of the company’s thinking. It is still what Omega prides itself on today.

DID YOU KNOW?

CASEBACK: Omega Speedmaster Dark Side of the Moon Apollo 8
CASEBACK: Omega Speedmaster Dark Side of the Moon Apollo 8
Image: Supplied

• Between 1940 and 1945, Omega delivered more than 110,000 timepieces to the British Ministry of Defence for use within the Royal Air Force and its other branches.

• Launched in 1948, the Seamaster line was Omega’s first family of watches. The beautifully designed timepieces, which had greater water resistance that their military counterparts thanks to Omega’s novel use of the O-ring gasket technology, have become universally recognised and respected.

• This year marks the 70th anniversary of the Seamaster, and Omega is paying tribute to these exceptional timepieces by releasing two limited-edition models in the spirit of the 1948 classics.

• “We’ll see you on the other side” are the words engraved on the caseback of the Omega Speedmaster Dark Side of the Moon Apollo 8. They were spoken by command module pilot Jim Lovell on board the Apollo 8 mission at the start of the crew’s pioneering orbit to the dark side of the moon - a mysterious hemisphere that had never before been seen by human eyes.

This article was paid for by Omega.

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