The advertising campaign features a dapper but drenched Craig as 007 himself, who goes swimming with a dinner suit to promote the watch’s adaptability.
The campaign blends black-tie sophistication with a sense of fun to capture the essence of the timepiece, which can take you from a formal occasion to the depths of the ocean without skipping a beat.
In a 2017 Bloomberg interview, Craig said: “When I earned my first bit of money, one of the things you think is, ‘I’m going to buy myself something.’ Years later, I was doing a job in Budapest, and I bought myself a vintage Omega, which was in a terrible state, and they completely fixed it up for me.
“That was the beginning, really, when my collection of watches and interest in watches started by being involved with Omega through Bond. For men [watches] are a piece of jewellery that you can collect ... because of the precision and technology that goes into making them. I’m fascinated by it. And I have a few now.”
Having undergone a facelift, the 2018 range has 14 unique models, including six in stainless steel and eight in a mix of stainless steel and gold. Now sized at a larger 42mm, each new Diver 300M has been given a Master Chronometer Calibre 8800, instantly taking the collection into a higher realm of precision, performance and magnetic resistance.