“Charles Greig Jewellers is now in its fifth generation and perhaps more so than with any other commodity, when dealing with precious high-value luxury items, the consumer values reputation, trust and goodwill, particularly when they are bringing family pieces to us for remodelling valuation and repair. Added to this, our customers understand that typically there is a member of the Greig family present in each store, which enhances this sense of trust and confidence.”
Like Charles Greig, Graff Diamonds – a vertically integrated company that owns mines in SA in addition to the Delaire-Graff estate in Stellenbosch – draws heavily on family. “Graff has a rich British history and heritage that spans 55 years, and we have always operated at the very pinnacle of high jewellery,” says Graff.
“My father, Laurence Graff, who founded the company, continues to play an integral role in our strategic decision making, while my uncle, Raymond Graff, directs production at our London work-shop. My cousin, Elliott Graff, is
responsible for merchandising and production. To this day, our global head-quarters are located in London, along with our design atelier and workshop, where our team of 70 master craftsmen produce in excess of 50 pieces of fine jewellery a week.”