Tom Ford’s 2016/17 Autumn Winter Collection is available to buy directly after the show. In a unique move the designer showcased the collection to an intimate group of people at the Seagram building in New York on the 8th of September and then the collection became available to buy immediately afterward. This is not the norm in the fashion world where collections are generally shown to buyers, orders placed and the waiting game begins with collections hitting the rails long after they were first seen by the FROW.
A first for the brand, now ready-to-wear can be bought online alongside your Black Orchid and other accessories. Watch the show at tomford.com and stay tuned as cosmetics, the grooming collection and runway fragrances will be possible to purchase from September 19th.
September 2016
Runway to Retail gets a new meaning with Tom Ford
Tom Ford’s 2016/17 Autumn Winter Collection is available to buy directly after the show. In a unique move the designer showcased the collection to an intimate group of people at the Seagram building in New York on the 8th of September and then the collection became available to buy immediately afterward. This is not the norm in the fashion world where collections are generally shown to buyers, orders placed and the waiting game begins with collections hitting the rails long after they were first seen by the FROW.
A first for the brand, now ready-to-wear can be bought online alongside your Black Orchid and other accessories. Watch the show at tomford.com and stay tuned as cosmetics, the grooming collection and runway fragrances will be possible to purchase from September 19th.
A few looks from the show...
tomford.com