Paolo Zegna says “the final outcome depends on the efforts of all the people involved. Everything we do, is done well.” SA produces about 53% of the world’s mohair, and the Ermenegildo Zegna group buys the bulk of the South African kid mohair production. Zegna has always been a courageous company; Ermenegildo Zegna started his business with a small mill in 1910, determined to get the better of his British rivals, by offering creative Italian fabrics with unbeatable quality.
His obsession with fine textiles made from the best fibres eventually evolved into a global luxury fashion house. The family-owned textile giant is now the world’s largest luxury menswear brand. All the cloth is woven in Italy in the Zegna factory, which also supplies fabric to other luxury brands such as Dunhill. They now also manufacture suits for other luxury brands including Yves Saint Laurent, Gucci and Tom Ford.
Three years ago, Zegna upped its fashion game and appointed Stefano Pilati to establish the couture line. Paolo Zegna recently announced that Pilati will be replaced by Alessandro Sartori from Berluti as the new artistic director, responsible for design across all the Zegna brands. Previously Sartori spent
eight years heading up Z Zegna, the house’s sporty, eclectic modern range, and Paolo Zegnais confident it is the perfect appointment to take on the creative direction of Ermenegildo Zegna.
We look forward to Sartori’s first collection for Zegna, Autumn/Winter 2017. The family-owned business is now in its fourth generation and family remains important to Paolo Zegna. He says “Zegna can’t rest on past success and is continually striving to innovate and move with the times.” Change is a constant and they are attentive to what is happening around them. They remain close to the younger generation and invest in the future, which is beneficial to both groups.
Family members earn positions in the company by merit, not birthright. The next generation have to train elsewhere for at least three years and many of them opt for a five-year stint at another brand. This focus on family is the reason Zegna chose to partner with the Moosa family to open the first Ermenegildo Zegna South African store in Sandton City’s Diamond Walk.
The Moosas have several generations of fashion retail experience and with their strong family values, are a perfect fit. Paolo Zegna sees SA as the door to the rest of Africa and the first step in a carefully considered expansion plan. Paolo Zegna also serves as vice-president ofthe Association of Italian Luxury Brands. Ermenegildo Zegna: Diamond Walk, Sandton City 011 326 7767