If traditional cinemas really think they have any chance of persuading the younger generation to forsake the ease and value for money of streaming services, they are going to need to do a lot better. And the older people aren’t impressed either. They’re a demographic that has time, money, and still appreciates the joys of watching a movie on a big screen. Annoying them doesn’t seem to be a winning business strategy.
Cinemas aren’t the only places that don’t seem to be made for the modern age. Have you tried shopping at Woolworths lately and attempted to use one of the “express” checkouts? Actually, whenever I stand in a Woolworths queue, I wonder whether any of its managers actually shop there, and realise how long it takes to snake your way along and hand over your cash. Perhaps it’s my branch that’s no good.
As a friend said, Woolworths charges a premium, but seems not to have any respect for your time. In my little area, there’s also a Pick n Pay. Not much better. You don’t want to go there on a Friday afternoon and buy a couple of things. It’ll just mean spending what seems like a lifetime waiting in the express-till queue, manned by one person.
While I’m at it: why can’t President Cyril Ramaphosa get on with it and slash the cost of data already? And if they get their act together, CEO Mark Barnes and the Post Office will make a fortune. Two gifts I’d like this Christmas.
- Mnyanda is the editor of Business Day. He’s enjoying being back in South Africa after his time in the UK, but is missing the Royal Mail