THE EVERLASTING ALLURE OF THE PRESIDENT’S WATCH
I was intrigued to learn recently that, for watch aficionados, the final word in gold watches is a solid gold Rolex Day Date – also knows as The President’s Watch.
US President Dwight Eisenhower reportedly wore this iconic watch and the instantly recognisable gleam of the Day Date gold strap has subsequently become the ultimate symbol of success.
But the Rolex Day Date is more than just a good-looking status symbol. When it was launched in 1956, the Day Date was the first watch ever to spell out the day of the week in addition to the date and it continues to do so in your choice of 26 languages!
Adding to its sheer luxury, the Rolex Day Date only comes in either gold or platinum precious metals.
This year’s ladies’ models of the Day Date come in Everose gold (Rolex’s trademarked version of the warmest gold of all), white gold, platinum and gold, with several different designs to choose from.
Because women are presidents too, you know!