Coca-Cola logo.
Coca-Cola logo.
Image: Unsplash.

0

The price of the Coca-Cola logo — it was drawn by Frank Mason Robinson, the company’s bookkeeper. The logo is an example of Spencerian script, the American de facto writing style for business correspondence before the adoption of the typewriter.

A numbers game.
A numbers game.
Image: Juli Kosolapova

1962 

The year that designers Ray and Charles Eames came up with a utilitarian seating system for Chicago’s O’Hare International Airport. The Eames Tandem Sling Seating range has now become ubiquitous in offices and terminals across the world.

The Eames Tandem Sling Seating range.
The Eames Tandem Sling Seating range.
Image: Supplied

58

The number of people depicted on the album cover of The Beatles’ Sgt Pepper’s Lonely Hearts Club Band (1967).

The album cover of The Beatles’ Sgt Pepper’s Lonely Hearts Club Band (1967).
The album cover of The Beatles’ Sgt Pepper’s Lonely Hearts Club Band (1967).
Image: Supplied

70

The number of different pieces of wood required to make a violin. One of the world’s most expensive violins, the Vieuxtemps Guarneri, sold for $16 million at auction.

A copy of the original model ‘Vieuxtemps’ Guarneri ‘Del Gesù 1741.
A copy of the original model ‘Vieuxtemps’ Guarneri ‘Del Gesù 1741.
Image: petkoviolins

4 600 000

The amount in pounds spent on the design of BP’s sunflower logo. Another £132 million was spent on rebranding vans, manufacturing plants, and 28 000 petrol stations.

BP logo.
BP logo.
Image: Simon Cheung/Unsplash

90

The percentage of Italian families who own a Bialetti moka pot. The aluminium coffee staple was designed in 1933 and an estimated 330 million units have since been made.

Bialetti Moka Express Espresso Maker.
Bialetti Moka Express Espresso Maker.
Image: Yuppiechef

30 000 000

The amount in dollars earned by New York state each year from graphic designer Milton Glaser’s logo, which has become a pop culture icon since its design in 1977.

I Love New York logo.
I Love New York logo.
Image: Supplied

151 000

The price in Swedish krona fetched by the Bengt Ruda-designed Cavelli armchair in a 2021 auction. This is the highest amount yet spent on an Ikea product.

Bengt Ruda-designed Cavelli armchair.
Bengt Ruda-designed Cavelli armchair.
Image: Supplied

150 000

The price in dollars of the Louis Vuitton Urban satchel, which is made of Italian leather and recycled items such as water bottles, cigarette packs, and chewing-gum wrappers.

Louis Vuitton Urban satchel.
Louis Vuitton Urban satchel.
Image: Supplied
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