How will VR change our lives?
With luxury brands such as Mercedes-Benz exploring the VR potential, Wanted publisher Times Media Group is also looking at VR as a new story-telling medium to cover news and in-depth, feature-type articles.
This has been done to great effect by the New York Times, which has a VR app (NYTVR) and an incredible selection of news features including The Fight for Falluja, an immersive look at the war in Iraq, and a bird’s-eye overview of the pilgrimage to Mecca.
The Financial Times's Weekend edition recently carried a series called Hidden Cities in collaboration with Google Maps and Cardboard, where the FT’s global network of reporters showed readers the places to drink, dine and explore in the most influential cities across the globe, taking them beyond the conventional choices and giving readers an insider’s perspective.
Refinery 29, the online bible for fashionistas, filmed a series of New York Fashion Week shows in 360-degree video for Facebook and VR. TopShop offered members of the public a unique front-row view of its exclusive fashion runway show during London Fashion Week using a 360-degree panoramic video stream. And McDonald's even turned a happy-meal box into a VR viewer!
The opportunities are endless and we hope you’ll enjoy this experience as much as we do.