International Fashion Revolution Day is on 24 April 2018. Fashion Revolution Week, which is in its 5th year running, started as a reaction to the disaster at Rana Plaza in Bangladesh - whereby a factory building collapsed and 1,138 people lost their lives - marking it as one of the worst and deadliest industry disasters and highlighting the poor working conditions that are faced by these workers, in the name of garment production. Now, the movement has an active presence in over 100 countries, including South Africa.
The Fashion Revolution is all about using your voice to catalyse change. Here’s how you can be part of the revolution:
1. Ask brands/retailers/manufacturers, #whomademyclothes on Instagram, Twitter or by email.
2. Try the #haulternative challenge —refresh your wardrobe without buying new clothes by shopping secondhand, swapping with a friend, and DIY customisation.
3. Instead of shopping for new clothes, fall back in love with the clothes you already own and write and share a love letter about an item of clothing that means a lot to you.
4. Write a letter to brands/retailers/manufacturers.