VIRGIL ABLOH FOR LOUIS VUITTON MENSWEAR
Virgil Abloh’s announcement as the new menswear director for Louis Vuitton has been met with much acclaim and excitement. The designer who is known for his streetwear sensibilities and his brand, Off-White, had his start with sweatshirts and other streetwear items with his first brand, Pyrex Vision. So at Louis Vuitton – a house known for travel, how will Abloh reconcile the two?
The line between streetwear and luxury has blurred significantly over the last few years, so perhaps Abloh will follow in the footsteps of his longtime friend and predecessor, Kim Jones and keep up the spirit of streetwear at the French house. Our guess is he will diversify the LV audience by redefining the Louis Vuitton man, to be someone that is more every day, more on the edge. Abloh is a keen collaborator who has worked with the like of Jimmy Choo and Nike, so more sell-out collaborations with Louis Vuitton may be in the pipelines.
KIM JONES FOR DIOR HOMME
Kim Jones is taking over from Kris Van Assche at Dior Homme. The designer, who is known for his travel and streetwear inspired collections from Louis Vuitton, can be expected to shake up and bring something new to the brand which is known for slim tailoring and a bit of a rebellious boy spirit. Hopefully Jones will diversify the Dior Homme aesthetic and bring a few artistic collaborations to the brand to add a bit of quirkiness and character to the brand.
HEDI SLIMANE FOR CÉLINE
Hedi Slimane, who known for his creative roles at Yves Saint Laurent and previously, Dior Homme, is headed to womenswear brand, Céline. What we know so far is that Slimane will add menswear and couture ranges to the brand – already a marked step for the brand which garnered a cult following under Phoebe Philo. As the designer who rebranded Saint Laurent during his tenure, he is probably going to have a marked impact on the Céline aesthetic. Considering Slimane’s legacy at YSL, we predict he will add a bit of rock and glitz, increase the energy of the brand and maybe make it a little bit more risqué. Whether or not that will be a good thing for the integrity of the Céline brand as we know it, we’ll have to wait and see.
RICCARDO TISCI FOR BURBERRY
Ricardo Tisci, the previous designer for Givenchy, is headed to British heritage brand Burberry. This is a rather unexpected pairing, as one would have thought the brand would bring in a British designer who is closer to Burberry’s British roots, so this may indicate a rather radical change on the horizon. Tisci, who is known for his dark and subversive and unapologetically sexual aesthetic, is sure to push the boundaries of Burberry’s brand image and give it a new found relevance and a new mass following.