VIRGIL ABLOH FOR LOUIS VUITTON MENSWEAR
Virgil Abloh’s announcement as the new menswear director for Louis Vuitton has been met with much acclaim and excitement. The designer who is known for his streetwear sensibilities and his brand, Off-White, had his start with sweatshirts and other streetwear items with his first brand, Pyrex Vision. So at Louis Vuitton – a house known for travel, how will Abloh reconcile the two?
The line between streetwear and luxury has blurred significantly over the last few years, so perhaps Abloh will follow in the footsteps of his longtime friend and predecessor, Kim Jones and keep up the spirit of streetwear at the French house. Our guess is he will diversify the LV audience by redefining the Louis Vuitton man, to be someone that is more every day, more on the edge. Abloh is a keen collaborator who has worked with the like of Jimmy Choo and Nike, so more sell-out collaborations with Louis Vuitton may be in the pipelines.