The Spring/Summer 2018 runways were a strong indication that millennial pink has a new rival, with designers like Tom Ford, Victoria Beckham, and Michael Kors showing collections with a strong purple focus.
The rise in popularity of shades of purple was forecasted by WGSN last year: "For SS18, purple will be increasingly important and will come to override pink as a key colour," they said.
Traditionally, the colour purple was associated with luxury, passion, and power, and has only featured in small doses on the runway. This season, designers are translating the traditional associations of the colour into pretty and powerful suiting, romantic layering and high impact monochrome looks that made a seriously strong sartorial statement. Luckily, fashion's new favourite colour comes in a variety of shades, making it easier to try for everyone.
Locally, designers at SA Fashion Week recently also featured their take on the lilac trend, with designers Thebe Magugu, Rich Mnisi and Sheila Madge opting for bold lilac separates and prints with strong lilac undertones.