The release insists: "We intend no malice with this action, the group simply wishes to no longer be viewed as a passive entity in the equation of this industry" But the decision has been divisive within the tight-knit community who work around the shows.
"Of course, I agree that photographers need to be compensated for their work when brands and influencers use their photos for commercial/marketing purposes, that's not even debatable," says Phil Oh, known as @thestreetpeeper, who shoots street style for US Vogue online, and who is not part of the group. "It just lacks a bit of finesse to rally behind a slogan that can just as easily be turned on the street-style photographer who has built a massive career and social media following by taking free pictures of models, influencers and fashion insiders."
Dan Roberts, who runs a street-style blog called Threadslike, and has shot for a number of editorial titles, has been frustrated that the group's anonymity "lumps all of us photographers into one". He adds: "I think it puts an unnecessary divide between us. Those who choose not to be a part of it are vilified by those within the group as unsupportive. It's not that these photographers don't agree necessarily, it's more that the way it's being handled feels dividing between both photographers and subjects."
Adam Katz Sinding, who runs the blog site Le 21ème and covers the shows for W magazine, has adopted the hashtag, although he does not speak for the group. Does he worry that the street-style industry may end up - you know - shooting itself in the foot?
"For me, it's not about the money," he insisted on Sunday afternoon, in Milan, while picking up images outside the Dolce & Gabbana show. "It's more about making the business of street style more transparent. It's been too opaque for too long. I hope this makes everything a bit more honest." And if they get remunerated, presumably, even better. He would have stayed to answer, but someone caught his eye.