As our living environment becomes increasingly hi-tech, mankind’s desire for comfort and indulgence has not changed. In fact, it’s probably increased. Trend forecasters say we’re going to be travelling less, cocooning more, and looking for solace and sensory experiences that take us away from a challenging world. Tactile experiences in the home are what our souls need, and the touch and weave of nature and natural materials are going to makes us far happier than the cold glass of our smartphones.
Africa enjoys a fine tradition of printing and weaving. Now is the time to feel your way to that point where the worlds of craft, décor, and design meet.
Craft
Feel your way to that point where the worlds of craft, décor, and design meet
Embrace the rich history of fabric and textiles, with a local twist. From knits and weaves to prints and embroidery, we have this trend covered
CUSHIONS
Image: Graeme Wylie
Craft is currently a major influence in décor, but it isn’t about a folksy take on interiors. Instead, what we are seeing is a blending of textiles and design that shows an appreciation of global culture.
So said Carla Buzasi, the chief content officer at trend-forecasting company WGSN, when presenting the key trends in African design recently.
Craft over commodity and conscious retailing
As our living environment becomes increasingly hi-tech, mankind’s desire for comfort and indulgence has not changed. In fact, it’s probably increased. Trend forecasters say we’re going to be travelling less, cocooning more, and looking for solace and sensory experiences that take us away from a challenging world. Tactile experiences in the home are what our souls need, and the touch and weave of nature and natural materials are going to makes us far happier than the cold glass of our smartphones.
Africa enjoys a fine tradition of printing and weaving. Now is the time to feel your way to that point where the worlds of craft, décor, and design meet.
THROWS
Image: Graeme Wylie
TOWELS
Image: Graeme Wylie
SCARVES
Image: Graeme Wylie
RUGS
Image: Graeme Wylie
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STOCKISTS
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