Following the event in Shanghai, Louis XIII Cognac will launch an international tour in major cities all around the world in order to raise awareness and funds for environmental organizations through charity dinners.
“We are incredibly proud of this innovative project,” said Ludovic du Plessis, global executive director of Louis XIII. “Nature and time are at the heart of what we do. If the environment is unstable, even the greatest cellar master would not be able to compose the exceptional blend that is Louis XIII. Global warming is one of the most important issues of the 21st century – with 100 Years, we hope to inspire people around the world to take action.”
“If we do not change our way of living, future generations will never be able to hear this song. 100 Years by Pharrell Williams will be out in 2117, but only #Ifwecare,” said the cognac maker.
For more information, visit the brand website.