The saying “Behind every great man, there is a great woman” first appeared during the 1940’s. But now that phrase has evolved to an even more relevant phrase, as it becomes “Alongside every great man, there is a great woman.” And in the world of spirits, nowhere is this more evident than with the appearance of Jane Walker, the first female counterpart to the brand’s iconic striding-man logo that represents Johnnie Walker Black Label.
“To celebrate the many achievements of women and the shared journey towards progress in gender equality, Johnnie Walker is proud to unveil Jane Walker – the first-ever female iteration of the brand’s iconic Striding Man logo.
The Jane Walker icon will debut on a special-edition pack of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will be available to whisky fans nationwide in March to coincide with Women’s History Month and International Women’s Day celebrations.
For every bottle of the Jane Walker Edition made, Johnnie Walker will be donating $1 to organizations championing women’s causes, with a total donation of up to $250,000. Partners include Monumental Women, a nonprofit working to erect a monument honoring America’s female suffragists in New York City’s Central Park, and She Should Run, dedicated to inspiring women to run for office.
The introduction of the first-ever female brand icon and the Jane Walker Edition bottle represent Johnnie Walker’s commitment to celebrate and support the diverse communities moving our country forward.
For more information, visit WalkWithJane.com.