Tequila hasn’t always had the best reputation. For many, it brings back memories of late nights, quick shots and even quicker regrets. That reputation is changing.
Across the world, tequila is being redefined as a premium spirit, appreciated for its craftsmanship, quality and depth of flavour rather than its role in a night out. The focus has shifted from speed to experience, with more drinkers choosing to sip and savour.
South Africa is no exception. Younger consumers are drinking more deliberately, placing greater value on what they drink and how they enjoy it. Premium spirits that offer authenticity and provenance are gaining traction, and tequila is firmly part of that shift.
A recent local study found that tequila is growing rapidly in popularity, with women making up a significant share of the category’s audience. At the same time, Gen Z consumers are leaning towards more mindful drinking habits, favouring quality over quantity and choosing spirits that feel considered.
Ultra-premium tequilas such as Código 1530 are finding their place alongside established favourites like whisky and cognac
Within this space, ultra-premium tequilas such as Código 1530 are finding their place alongside established favourites like whisky and cognac.
Crafted from blue Weber agave and made without additives, Código 1530 is rooted in a traditional approach to tequila-making. The emphasis is on purity and balance, allowing the natural character of the agave to come through without unnecessary intervention.
Drinking it follows the same philosophy. Tequila no longer needs to be rushed. Sipped neat or over ice, it reveals more nuance, while also working effortlessly in well-constructed cocktails.
Discover the Código 1530 range
- Blanco (unaged): Clean and crisp, with citrus and pepper notes.
- Rosa (aged one month): Light, floral and subtly pink, with a fresh profile.
- Reposado (aged six months): Smooth, with notes of vanilla, caramel and toasted oak.
- Añejo (aged 18 months): Rich and layered, suited to slow sipping.
A different kind of classic: Código Bloody Maria
For a savoury serve with a twist, tequila brings a lighter, more expressive edge to a Bloody Mary-style cocktail.
Serves: 1
Prep time: 3 minutes
Ingredients:
- 2 parts Código 1530 Blanco
- 4 parts tomato juice
- ½ part lemon juice
- ½ teaspoon horseradish
- 4 dashes Worcestershire sauce
- 2 dashes Tabasco
- 1 dash celery salt
- 1 dash black pepper
Method:
Fill a shaker with ice and add all ingredients. Shake lightly and strain into a tall glass over ice. Garnish with celery and your choice of savoury additions such as olives or peppers.
This article was sponsored by Código 1530.
Drink responsibly. Alcohol not for sale to persons under 18.
